Picture the scene: you’re walking in the city, your phone buzzes, and you instantly look down. It’s a notification. The bakery you just walked past is offering 50% off their cakes. A smile flashes across your face; you’re definitely in the mood for a sweet treat. As a marketer, the power to target people on the streets is immense. So, how do you send location-based alerts to customers? Let’s take a look at the basics and how to get started.
First things first, let’s talk about location-based advertising. Traditionally, direct marketing allows you to put physical promotions into customers’ hands. For example, you spend a portion of your advertising budget on flyers and promotional staff. The staff hand out flyers to passers-by. Basic stuff.
However, the rise of technology has seen a rapid shift in this marketing sector. Rather than merely being able to target consumers in one location, utilising the power of the humble smartphone means you can reach people anywhere, anytime. Location-based advertising harnesses this force and allows marketers to send messages directly to people’s smartphones.
Eight out of ten marketers currently use location services in their digital marketing activities, according to the Factual statistics. The fastest way to target someone is to send them an alert to their phone.
Brits check their smartphone an average of every 12 minutes, Ofcom reports. As people are walking around city centres, enjoying a meal with friends or sitting in a beer garden, they are continuously checking their device. That is excellent news for marketers. You have a direct stream of contact people on the go.
Geofence marketing helps you target customers where it matters the most—their smartphones. You can reach customers when they are near to your business. by sending them a notification directly to their device.
Ready to get started with geofence marketing? You can quickly start using this new technology via Geo for Business. You can use the business dashboard to set up a campaign that targets customers close to your premises. If you’re new to the world of geofence marketing, using our platform is certainly the next step for your business.
You don’t need any special expertise or skills to get up and running. What’s more, there are zero up-front costs. The pay-per-impression model means that you only get charged when customers see your promotion. It’s a no-risk option!
Put simply, mobile location marketing is what it says on the tin. Location-based services (LBS) make use of to-the-minute data to determine where a smartphone user is geographically. Marketers can tap into this information and use it to send digital marketing campaigns to consumers in a specific location. Done!
Geo for Business uses a pay-per-impression model, you only pay for your geofence marketing when it reaches customers. That means that the system is extremely affordable for both large and small businesses. You can also cap your budget to ensure that you don’t overspend.
Geofence marketing, or location-based advertising, is highly effective. Believe it or not, 53% of consumers who have received a geofence alert containing a discount or promotion say that they have acted upon it. That could lead to an excellent ROI for your business.
Ready to get started? Location-based advertising and geofence marketing are the tools of the future. Fortunately, you can get on board and start using them today. If you’ve been hunting for an alternative way to reach more customers, you’ve just found it.