5 Things You Should Know About Customers in 2021

Marketing Know-How
September 23, 2021
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Marketing Know-How

5 Things You Should Know About Customers in 2021

May 1, 2020


Think you know all there is to know about your customers? The better you understand consumer trends, the better you can tweak your marketing to get excellent results. Let’s take a look at five things you should know.

1. Almost a quarter of Brits use promo codes


Over the last six months, 24% of Brits used promo codes to get discounts, according to the latest data from YouGov. That’s no conscience. Lockdown restrictions have meant that many consumers have started heated online affairs, buying everything from takeaways to clothes via the internet.


Now that the high street has reopened, Geo for Business could help you get a slice of that action. The platform allows you to send vibrant digital promotions to closeby customers’ smartphones when they are on the go.

2. Giving shoppers rewards motivates them to spend


Do you give back to your customers? Maybe you should. The YouGov study found that a massive 23% of British consumers are motivated to buy things by rewards. Choosing to give existing customers something extra—such as a discount or a freebie—may ensure that they stay loyal to your brand

3. More than 50% of customers trust friend recommendations


Never underestimate the power of social referrals! 51% of customers trust their friends' recommendations more than any other advertising, according to a 2020 consumer report. If you’re looking for a way to win more customers and increase customers’ trust in your brand, you may just have found it.


With Geo for Business, we’ve baked-in a feature to help you harness this power. The moment that a customer interacts with your GeoReward™ promotion, the offer circulates through their in-app friendship group.

4. Brits check their smartphones every 12 minutes


Hoping to grab the attention of your customers? Their smartphones could be the answer. According to ground-breaking research by Ofcom, Brits check their devices every 12 minutes on average. If you’re a marketer, you can use this vital information to your advantage when creating promotions.


Using Geo for Business helps you to hit customers where it matters the most. The game-changing platform allows you to send promotions directly to peoples’ smartphones so they appear as notifications.

5. Local shopping is set to boom!


Lockdowns and travel restrictions have changed the way that many consumers think about their shopping habits. According to a report from Deloitte UK, we’re set to see an age of ‘re-localisation’ where British customers engage in ‘hyper-local shopping’. That’s great news for smaller, independent businesses.


Connecting with customers in your city could be the key to your success. As we move further into 2021, finding new ways to reach local shoppers should be at the top of your priority list.



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